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May, 2011

  1. Mémoires of My Early Twenties

    May 29, 2011 by Matt Mireles


    I ran across Chateaupia this week. It’s a documentary about Le Chateau, a place I lived as a UC Berkeley student in 2001-2002. It was shot during the time I lived there. I dropped out of Berkeley for the second and final time in May 2002.

    As the video suggestes, Chateau was a madhouse.

    First they flung chunks of a cooked pig at passing cars. Then another resident of the student housing co-op beheaded a chicken with garden shears, said shocked neighbors.

    Le Chateau is Berkeley’s own Animal House, its neighbors say, and they want a court to force the landlord to pay them damages for their years of suffering through raucous naked pool parties, nighttime bongo drumming and piles of rat-friendly garbage.

    Truth is, Chateau was a madhouse. Gutterpunks hung out on the porch at all hours, doing whippits (aka Nitrus Oxide) and smoking weed.

    When you heard about something really bad happening at Chateau, it was usually a result of the gutterpunks. Gutterpunks were crashers––they didn’t live at Chateau, they weren’t technically part of the house although they typically had friends who were. But their presence was felt far and wide, nonetheless.

    For example, the guy in the film who lights his nipple on fire and punches himself in the head repeatedly is a gutterpunk, not an actual Chateauvian. If I remember correctly, he also had 5150 tatoo’d in big letters on the back of his head. Nice kid at heart, just had lots of problems.

    The scariest gutterpunk episode was when someone jumped off the 4th floor roof into the shallow end of the pool. At 3 feet deep, I thought for sure the guy was gonna die. It was so scary. But somehow, he lived, popping out of the water with a scream: “Oh my god, I can’t fucking believe I’m still alive!!! That was awesome!”

    Which isn’t to say that the real Chateauvians were angels. My roommate, for instance, caused a stir when he cut down someone else’s San Pedro cactus and boiled it to make mescaline for a weekend camping trip with a girlfriend. The problem wasn’t that he used it to make mescaline; the problem was that he had prevented someone else from using to make mescaline. A Molecular & Cell Biology major, he financed much of his education by distributing Psilocybin Mushroom to the East Bay.

    Once a month, I would arrive home to a massive pile of shrooms on the coffee table. He would divide them up into freezer bags and sell them off, making (I assumed) several thousand dollars of profit in less than 24 hours.

    Personally, I was afraid that he (and me as his roommate) would end up getting robbed at gunpoint. Fortunately, this never came to pass.

    Truth is, the drugs never had much appeal to me. I wanted adventure; I wanted excitement. The madness of Chateau initially seemed like it had both. And for a while, it did. But then the novelty wore off. There’s a great line from the film, at 17m47s:

    I thought it was going to be a socio-political experiment inside these walls. But it’s just a bunch of people with cheap rooms trying to move somewhere else when they can.

    People moved out because it was the extreme. Newcomers would arrive and some subset would do a bunch of drugs and spin out of control. Three weeks after I moved in, a guy lost his mind and jumped off the Golden Gate Bridge. He was one of two suicides that year.

    Chateau was really, really bad for people with underlying mental illness (most mental illnesses rear their head in your 20′s). Their illness would be exposed and offered an assortment of uppers, downers and hallucinogens; the chance to run free, no limits. People lost it. It was bad.

    But that was just the dark side, which for a time felt like a minority of what was going on in the house: Staying up until 5am every morning; painting murals on the walls whenever you wanted; naked pool parties; strangers doing LSD in the living room; for better and worse, it was the centennial Garden of Earthly Delights.

    The Garden of Earthly Delights, by Hironomous Bosch

    In the end, however, I grew cynical of the whole thing: A dear friend of mine succumbed to the drug culture and turned into a meth addict. I was heartbroken for a long time over that one.

    At age 20, I had already done too much and seen to much to be overly enamored with the drug culture. Drugs had already been a part of my high school experience: my best friend had gotten busted for smoking pot and doing acid, both of which were revealed when he crashed his car while studying for the SAT. The cause? Acid flashback triggered by marijuana use. (He scored a 1520/1600 the next day, fyi.) This was the kind of kid I hung out with in high school.

    For me, Chateau was like working as an EMT in South LA or fighting forest fires in Montana––another adventure, another episode in my life; I was never an insider, never a drinker of the Chateau kool aid.

    All in all, the Chateau adventure was a good one. And this film a good reminder of where I was a decade ago, before I had learned about the elite class and power at Columbia, before I had turned into a jaded street medic in the Bronx, before––hell, long before––I had ever thought of becoming an entrepreneur.

    Oh, what a long strange trip it’s been. I’m just grateful that it’s taken me here.


  2. Technology Hucksters

    May 4, 2011 by Matt Mireles

    “I had a false idea about what Silicon Valley was. The myth of Silicon Valley is about technical competence, but the reality is that marketing still makes a huge difference… all these guys are hucksters who really crossed the line to brilliance.”
    -Julia Angwin, NPR

    ***


    About two weeks ago, I debated this point with Marc Randolph.

    Marc, you see, is the original founder of Netflix. Reed Hastings, who gets all the credit nowadays, was actually Netflix’s seed investor prior to taking over as CEO. Marc retired in 2004 and now, after a few years of chillaxing, has dipped his toes back into the game and taken to mentoring entrepreneurs like me and the guys.

    Side Note: Don’t let anyone ever tell ya that messaging someone cold on FB won’t get you anywhere.

    Now, although I never saw him in his prime, I can guarantee you that Marc Randolph is a world class bullshitter. To be an entrepreneur, especially a non-technical one in a highly technical field, you gotta be.

    Maybe not every company or every person, but for most people in most situations, it’s my firm belief that you gotta fake it before you make it. Sell the sizzle first, create the steak later.

    And yet, from one bullshitter to another, Marc bemoaned this sorry state of affairs. “Back in my day, it was all about the product, all about who could create the best algorithm and the best code––not about the marketing or this brand bullshit.”

    It’s a sad day when people like you and me take over Silicon Valley,” he sighed.

    Side Note: I have not yet taken over Silicon Valley.

    This is a common refrain.

    Especially in retrospect, people want to believe that the world is a rational place where the best people, the best products, the best technology wins. But that’s simply untrue.

    I called bullshit on the bullshitter.

    The truth is that it’s really hard for any one person, any one user, any one buyer to know what product, what service, what technology is really “the best.” The information problem is huge and only growing.

    Sometimes, and this is usually rare, the answer is obvious, as it was when Google first showed up in 1999. The product was free and practically sold itself. But those instances are an anomaly.

    Engineers hate this idea, it goes against everything they’ve been trained to believe about the world, about how the merit system works––but people want to be sold. They crave a story, they crave simplicity, a narrative that they already understand, a framework they can use to understand these new, strange things we call technology.

    And that’s the thing about technology: it is, by definition, new. New is hard to grasp, hard to understand. Why would I want this thing, this new gizmo, this new website that I’ve never seen before?

    For some, the answer is obvious––but this group is small. They are the innovators, the early adopters, the near side of the chasm.

    Most people aren’t engineers, they don’t have precise goals, they don’t know what it is they want per se, they don’t remember what it is you said two hours ago––the only thing they remember at the end of a long day is how you made them feel.

    Knowledge transfer between humans is a fundamentally inefficient process. Its difficulty is an immutable part of life. In business, especially in the business of creating the new, advantage goes to those who can explain the new and make it seem not just memorable but desirable.

    And that is where people like me and Marc and all the other hucksters-made-good who distorted reality first so that they could then create something of value later fit into this Silicon Valley world of scientific genius and technical innovation.

    Though we create machines, we sell to humans.